International Marketing Mix Tutbury Crystal Case Study

International Marketing Mix Tutbury Crystal - Case Study Example A family owned business that churns out the highest quality of cut glass and allied products that come under the lifestyle category, Tutbury is a name to reckon with. Given its history and the prestige attached with owning pieces produced by this company, it would be a tough job to market this effectively in a region where little would be known about this exclusive brand. In this regard, the paper will present factual based strategies throughout in order to maintain a strong context in terms of the branding and marketing mix that would suit this company the most. This will be done with a strong focus on the operational realities within which the company has been functioning in Europe so as to find a suitable model for application in the country of our choice. The basic people this plan caters to are the stakeholders. Following are the points pertaining to Anukul Designs and its operations: The demand for Dipti's products grew and there was a market for interior decoration. By 1993, Dipti was busy undertaking several turnkey projects for complete furnishing of guest houses, hotels, as well as the Governor's residences in the state of Orissa. In this regard, it is imperative to loosely define international marketing before moving on. International marketing is that sphere of activities that is aimed at introducing a product in a country or group of countries with the aim of creating sales and some amount of awareness regarding the brand. (Bennett et al, 2002) Therefore, for a lifestyle product like crystal, what better than a country where lifestyle solutions are becoming a rage and the norm of the day - India. New Product Development: Range of Furnishing Items by Anukul Designs Table 1. Where Are the New-Product Opportunities' Product type Advantages Disadvantages Examples True break- through High profit High failure rate High R&D expense Epilady hair remover Betamax VCR Selectavision by RCA Lactaid (enzyme for break- Ing down milk sugar) Adaptations of existing product Greater chance of success More predictable sales patters Low R&D cost Small piece of large pie Less prestige Can become very Competitive IBM personal computer Colgate baking soda toothpaste Healthy Choice frozen Dinners Line extensions Presold audience Keeps brand fresh and new Inferior product can dilute core brand Healthy Choice soups Compaq laptop computer Haagen Daz frozen yogurt Sony walkman variations New use No new manu- facturing costs Incremental sales opportunity Arm & Hammer bakingsoda as refrigerator

Sleep in ICU setting Research Paper Example | Topics and Well Written Essays - 1250 words

Sleep in ICU setting - Research Paper Example From the results that were obtained from the patients, the study brought out the fact that quality of perceived ICU perceived sleep in ICU was poorer than the baseline sleep that the patients obtained from home. Perceived quality of sleep and sleeping during the day did not change during the time the patients were in the ICU and there was no difference in the environment stimuli (Randall, 2000). The study was designed to determine the quality of life mostly the physical functions of those that survive in the ICU during the early processes of recovery. The study is was also to describe the former critically harsh patients finished instruments on the general health and the life quality in the initial six months of their recovery (Lane, 1989). The method that was used in the study is that which involved response to a designed questionnaire and questions about the problems. From the study, it was found out that the survivors of critical illness and hospitalization in the ICU recover well despite feeling important control and disturbed sleep at the time they recover. The study was designed to analyze patients who had a past or are currently diagnosed with cancer and were consequently admitted in the ICU to enable characterization of the symptoms that are experience of a cohort of ICU patients at high risk of experiencing hospital deaths. The method used in the study involved analysis of patients’ self-reports of the one hundred cancer patients that were sampled after getting treated in medical ICU. The results that were obtained from the cancer patients showed that there were common distressing symptoms in the patients when they are in the ICU and they were also found to be at significant levels of severity. The results that were obtained also suggested that there should be strategies in the use of ICU therapies. The study was designed to investigate lack of adequate